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Dawn® dishwashing
liquid today launched a national campaign, called Save-A-Duck,
to involve Americans in the effort to rescue wildlife from
the effects of oil spills. From today through December 31,
consumers can help raise funds for two leading animal rescue
groups when they purchase Dawn.
People can visit www.saveaduck.com to learn and
do more about rescuing wildlife. In addition, Dawn is releasing
special broadcast and print ads that focus on the clean-up
of aquatic birds that have been affected by oil spills, and
will highlight the web site in these ads.
For more than two decades, animal rescue groups
have chosen Dawn to clean aquatic birds affected by oil spills,
because Dawn is effective at cleaning and removing oil while
being gentle to birds’ feathers and delicate skin. The
brand has donated thousands of gallons of its product to rescue
efforts.
“We have tried all kinds of cleaning solutions,
but we continue to choose Dawn, the dishwashing liquid, as
it does an effective job of removing oil while being gentle
to birds’ feathers and delicate skin,” said Jay
Holcomb, executive director of International Bird Rescue Research
Center, in Fairfield, California.
Although major oil spills have decreased in the
U.S., smaller, “everyday” accidents still happen
everywhere and have a major effect on wildlife. Animals encounter
harmful oily substances daily, such as runoff from lawn mowers,
boats and oil-soaked streets from cars and trucks.
“At IBRRC, we are working hard to limit the
impact of oil spills, whether large or small, on our planet’s
wildlife,” said Holcomb. “Each bird that we rescue
brings hope for the future of wildlife. We appreciate the
makers of Dawn bringing pollution issues to the attention
of the general public so that they can also play a role in
the survival of our wildlife,” he added. The success
rate for rehabilitating oil spill victims has increased from
a mere three percent up to 90 percent, depending on the type
of spill.
In light of this ongoing need, Dawn wanted to
increase its efforts. Hence, the “Save-A-Duck” campaign,
which includes:
ç Fundraising: From August 1 – December 31,
2002, consumer purchases of Dawn will result in a 10¢
donation per bottle, up to $50,000, to International Bird
Rescue Research Center and Tri-State Bird Rescue & Research.
These groups will use the funds to further their animal rescue
efforts, and to educate young people about the importance
of respecting wildlife.
ç www.saveaduck.com: Dawn has launched www.saveaduck.com,
a web site that encourages people to learn more about wildlife
rescue and increase their support of organizations dedicated
to rescuing wildlife affected by oil spills, such as IBRRC
and Tri-State Bird Rescue & Research. The site will contain
information about Dawn’s campaign to help raise funds
for these worthy organizations, provide links to these groups’
web sites, and explain how aquatic birds affected by oil spills
are cleaned, rehabilitated and released back to the wild.
Visitors to www.saveaduck.com can follow the progress
of the fundraising campaign, and those who help raise funds
by purchasing Dawn can register their purchases at the web
site and receive a certificate of appreciation from the brand.
ç Education: To further involve families in the
effort to safeguard our wildlife, Dawn is offering thousands
of dollars in educational grants for wildlife-related classroom
programming for school children in grades kindergarten through
sixth that save and redeem the most caps from bottles of Dawn
by November 15, 2002. Individual grants of $10,000, $3,000
and $2,000 will go to the First, Second and Third place winners
respectively. Information about this part of the campaign
is also available on www.saveaduck.com.
“We are proud of the role we’ve been
able to play in the rescue of wildlife affected by oil spills
for over twenty years,” said Kristen Nostrand, Home Care
Marketing Director at Procter & Gamble, the makers of
Dawn. “Now we’re calling on Americans to join with
us in our expanded effort to save aquatic birds and teach
young people to respect them and all wildlife.”
Wildlife rescuers choose Dawn because it’s
effective at cleaning and removing oil while being gentle
on birds’ feathers and delicate skin. Now, consumers
who choose Dawn can play an active role in rescuing birds
affected by oil spills around the world.
FOR MORE INFORMATION PLEASE CONTACT:
MARINA MAHER COMMUNICATIONS
830 Third Avenue
New York, NY 10022
212-485-6800
Kristina Tolentino, ext. 6853/Ktolentino@mahercomm.com
Laura Menard, ext. 6834/Lmenard@mahercomm.com
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press releases
IBRRC Media contact:
Karen Benzel
Office: (831) 622-7588
E-mail: karen@ibrrc.org
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